I had recently moved to Denver from
Albuquerque where I had worked with
the homeless addicted. I was qualified
because I myself was recovering. I met
the requirement of having been sober
for at least 2-years.
It was a government funded non-profit
and it didn’t pay much, but what the hell,
I needed the work and at least I’d be as-
sociated with people with whom I could
relate.
Because of my previous advertising ex-
perience, I managed to make a little extra
income doing some freelance writing for
a local advertising agency.
When I left my main work with the home-
less to move to Colorado, I figured my copy
writing gig would be over as well. But just
in case, I gave my forwarding number to
the ad company director should she have
further need of my services in the future.
You can find drunks and druggies in every
corner of America, but good freelance
writers were a bit harder to come by.
Anyway, long story short, the ad lady called
me one day needing some newspaper copy
for a client, Bueno Foods (In my opinion,
the best damn commercial chili products
in the Southwest).
The agency offered to fly me back to
Albuquerque for the day to meet with
their client and go over the particulars.
Imagine me, a recovering alchy, a nobody
freelance writer getting flown in and paid
to meet with corporate higher-ups to
help put together an ad campaign. I had
come of age. At least for the moment in
time, I had it made.
I’m sure Albuquerque had plenty of
capably fine writers who could have
done the job, but instead I, the es-
teemed, big shot adman from Denver,
Colorado was contracted to fly down
to little old, backwater Albuquerque
and handle the assignment.
Looking back on it, I am now amazed
that my narcissistic ego didn’t explode
in mid air, wiping out both pilots and
the other five passengers on board
that puddle-jumper flight I had taken
that day.
I mean, it turned out to be an insig-
nificant little newspaper ad I’m talking
about here, a standard two-column by
five-inch, black and white ad about chili.
No prestigious Pulitzer Prize or Clio Ad-
vertising Award here...No sir, no ma’am,
just a few pithy, BS, hype words strung
together by a recovering alcoholic.
Hellfire, most any local, run-of-the-mill
drunk worth his or her salt was capable
of that.
-30-
Chris Hanch 10-15-2020
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